Quick Fixes. Fast results.
How Sanctum Will Help Your Business?
Founded by spa director and wellness strategist Katharine Craig, Sanctum embodies a holistic health approach, bringing years of hands-on leadership within high-volume resort spas, medi-spa environments, and boutique wellness concepts. We provide structure, clarity, and personalized strategies for teams eager to grow, modernize, or refine their operations without losing their soul.
Our approach is simple: Streamline the backend. Elevate the guest experience. Increase revenue. Protect the team.
Every project is customized, grounded in data, and delivered with the precision, warmth, and creativity that define exceptional service, supporting your wellness journey.
Sanctum specializes in:
– Operational audits & SOP development
– Retail strategy, merchandising, & revenue growth
– Menu engineering & service redesign
– Guest experience enhancement
– Front desk optimization & staff training
– Medi-spa workflow integration
– Hiring, onboarding, & cultural alignment
– Performance dashboards & financial modeling
Whether you're a spa, wellness center, aesthetic practice, boutique gym, or hotel property, Sanctum builds the systems and strategy that help your business thrive—beautifully, profitably, and sustainably.
Sanctum: Modern wellness. Intelligent design. Elevated outcomes.
Founder & Principal Consultant, Sanctum Wellness Consulting
Katharine Craig, Founder & Principal Consultant, Sanctum Wellness Consulting
Katharine Craig is an elite wellness strategist and spa executive known for elevating hospitality environments into refined, high-performing destinations of care. With more than a decade of experience across luxury resorts, boutique hotel spas, and one of the country’s most prestigious private club wellness programs, she brings a rare blend of operational mastery, aesthetic sensibility, and human-centered leadership to every project.
Her career spans the full spectrum of modern wellness: high-volume resort operations, curated boutique experiences, exclusive member-only environments, and integrated medi-spa settings. This depth of experience allows her to diagnose operational challenges with precision and design solutions that feel effortless, intuitive, and elevated.
Before founding Sanctum, Katharine led multi-million-dollar spa operations for major hospitality brands, rebuilding systems, redefining guest journeys, and restoring teams to excellence. She is recognized for her ability to transform fragmented operations into cohesive, profitable ecosystems—balancing data, design, and wellness philosophy with equal fluency.
Beyond her leadership roles, Katharine spent 12 years running her own marketing and social media consulting company, giving her a uniquely strategic edge in brand storytelling, revenue amplification, and consumer psychology. Her approach seamlessly merges smart operational architecture with modern brand intelligence, creating spaces that are both financially strong and emotionally resonant.
Today, through Sanctum Wellness Consulting, Katharine partners with luxury spas, wellness centers, hospitality groups, and corporate leaders seeking to refine their operations, elevate their service culture, and align their organizations with the future of wellness.
Her philosophy is simple:
Excellence is a feeling guests remember, teams emulate, and businesses sustain. Katharine builds the systems that make that excellence inevitable.